Columbia Sportswear

Public Relations – Influencer Relations – Texts – Events – Video Production – Photo Production – Photo Distribution – Digital PR – Hosting – Conception, Consulting and Project Coordination – Reporting and Analysis

Columbia Sportswear is one of the largest manufacturers of outdoor clothing. Since 2013 we are the PR agency for Columbia in Switzerland. We take care of all concerns in public relations, influencer relations and visual PR - from planning to implementation up to controlling.

Europe-wide influencer campaigns
Credibility on social media is an important currency. That's why our influencers put Columbia products through their paces. Afterwards, they summarize their experiences in an Instagram post and thus become part of a Europe-wide campaign. Here you can find an example from @doeeme.

Advertising meets Influencer Relations
For an online campaign by SportXX to promote Columbia's latest rain jacket, we produced the appropriate visuals. We have an experienced outdoor photographer from our partner agency Jeff. The outdoor-savvy influencer @marinanathaliet steps in front of the camera as the model and then simultaneously publishes the content on her Instagram channel. The combination of influencer relations and advertising is original and efficient. Different channels are served with the same content.

Urban and edgy - Influencer Shooting in Zurich
For the launch of an urban Columbia collection, we selected three style-conscious influencers and outfitted them with Columbia clothing. An experienced fashion photographer shoots well-known lifestyle and fashion influencers at Zurich hotspots. Through this, it puts the clothes in the right light and environment. After the shoot, the influencers post their photos on Instagram to tell their community about the brand.

Relaxation Techniques at Uetliberg
As the leaves change color and the golden glow of the sun marks the beginning of the magical autumn season, we seized the opportunity in 2022 to organize a spectacular event for media professionals and influencers on behalf of Columbia. At Zurich’s iconic Uetliberg, we hosted an exclusive Ecotherapy Treatment, allowing participants to immerse themselves in nature’s beauty and tranquility. Against the backdrop of a breathtaking sunrise and stunning panoramic views, outdoor enthusiasts joined a serene Breathing Class—perfectly outfitted from head to toe in Columbia’s gear.

We and our customers were particularly delighted by the overwhelming positive feedback, which highlighted the event as something truly unique and innovative, especially due to its morning timing. Additionally, the personal interactions and the chance to experience the product firsthand were highly valued by the participants. This led to coverage in two well-known media outlets, as well as numerous posts across the social media channels of the invited guests, resulting in wide visibility and extended reach.

"Tested Tough" - one shower please!
Journalists and influencers test the new waterproof down jackets from Columbia under the toughest conditions. A humid and cheerful event that will be remembered.

A showroom makes a name for itself
The employees of Columbia Switzerland are proud to be part of a globally successful company. Through an entertaining video produced by a professional videographer, Pascal Bloch. They are drawing lots of attention in social media as well as to themselves and the new showroom in Spreitenbach.