SKECHERS

Public Relations – Influencer Relations – PR Conception – Texts – Events – Hosting – Digital PR – Photo Production – Video Conception

A shoe that guarantees WOW moments

Following the groundbreaking success of Uno, Skechers’ most popular lifestyle shoe to date, the Skechers Street Tres-Air Uno has brought a revolutionary level of coolness this spring. To celebrate the launch of this vibrant new sneaker, we hosted an exclusive event for top fashion and lifestyle influencers, as well as media professionals.

This bold and trendy sneaker creates a striking WOW moment wherever it’s worn! It was only fitting that the event took place at the WOW Museum in Zurich—a contemporary, colorful, and stylish illusion museum that perfectly complemented the playful design of the Tres-Air Uno.

Guests enjoyed an energetic evening, connecting with the sneakers and the Skechers brand on a personal level. As they explored the museum and its captivating world of illusions, they used the Tres-Air sneakers to craft one-of-a-kind images at specially designed photo stations. The resulting colorful and creative photos were eagerly shared on Instagram, filling feeds with eye-catching posts and stories.

Skechers celebrates the 90s

For over 20 years, Skechers sparked a revolution with its D'Lites collection. In March 2019, the shoe brand presented a new version of the trendy originals. As Skechers' Swiss PR agency, we organized the launch event for media and influencers from the fashion and lifestyle scene.

Making the brand tangible
The spirit of the brand was clearly felt in the hipped location in Zurich. In addition to the presentation of the shoes, various special acts such as a DJ, hair stylist and a bartender ensured a good ambiance. Those who felt like it, could groove to the cool 90ties hip hop sound. In addition, a fashion photographer was delegated to take pictures of the guests in stylish Skechers sneakers.

Video is King
We joined forces to draw attention to the opening of the first Skechers store in Zurich. Having three influencers as protagonists, we designed a snackable social media video spot. The implementation was done by our partner agency Witwinkel. The influencers shared the result on their social media channels and thus attracted attention for the upcoming opening.

Act of kindness

During a time defined by Stay@Home measures, quarantine, and isolation, maintaining friendships and forming new connections became especially challenging. In collaboration with Skechers Switzerland, we found creative ways to foster a sense of togetherness during this unique period.

We encouraged influencers to carry out their own personal "Acts of Kindness," leading to heartfelt and memorable moments. From writing a heartfelt letter to a best friend to surprising a sick colleague at work with a bouquet of flowers, these small but meaningful gestures helped bring people closer, even when they had to stay apart.

The influencers documented their "Acts of Kindness" in creative and original posts and reels, all while wearing matching Skechers sneakers adorned with heart designs. To inspire further positivity, they encouraged their communities to join in by doing something good themselves. As a thank-you for participating, coveted Skechers sneakers were raffled off to those who took part.