Panasonic

Influencer Relations – Public Relations – Conception, Consulting and Project Coordination – Creation – Digital PR – Controlling and Monitoring – Reporting and Analysis

Next level PR Work
Due to numerous digital potentialities, PR work has changed significantly in recent years. In the past, print-driven PR strategies were at the forefront. But today, storytelling and social media channels are increasingly used and have become indispensable in the world of experts in communications.

Personal reporting for more credibility
For the announcement of the new kitchen appliance "Croustina" from our client Panasonic, we collaborated with food influencers. The collaborations resulted in appealing text and image material, which we were able to incorporate into the media effectively and efficiently. Thanks to the diverse testimonials, a conventional media release became a dynamic and exciting mix of classic PR content and influencer recommendations. The authentic reporting increased the target group's trust in the product as well as its level of awareness.

Photos:
freistyle