H&M

Influencer relations - events - video production - image production - hosting - conception, consulting and project coordination – reporting

After successfully hosting an event on the theme of 'Innovation Cherish Waste' for H&M Switzerland at Kraftwerk Zurich in April 2022, we had the opportunity to further support the brand in conceptualizing and organizing various events during the second half of the year. Our responsibilities also included managing media and influencer relations as well as overseeing visual production. Leveraging our extensive experience in executing influencer collaborations, we contributed to increasing awareness of H&M's latest collections and brand values among media professionals and influencers.

Power in Motion

Under the slogan 'You Are a Mover,' we invited media representatives and content creators to the Velocity Zurich fitness studio to experience the launch of the new H&M Move brand. Guests had the chance to explore the latest sports collection, which emphasizes movement and sustainability. They could choose between an invigorating spinning class or a calming Power Pilates session.

Following the workout, participants enjoyed healthy snacks and drinks while exploring the full collection and learning about sustainable production processes directly from H&M’s product managers.

As a special highlight, attendees created custom GIFs to embody the motto 'Unleash Your Power.' These moments, along with the event’s best highlights, were enthusiastically shared across participants’ social media channels.

Parisian flair takes over Zurich

The next event was held at the H&M store on Bahnhofstrasse before its official opening, bringing a touch of Parisian charm to Zurich—not just in fashion, but in atmosphere. Under the theme ‘Brasserie Hennes’, the latest collection was showcased, while a caricaturist, a chanson singer, and delectable croissants and pains au chocolat transported journalists and content creators into the French way of life.

Simultaneously, we launched a social media campaign where selected fashion influencers shared reels showcasing their outfit picks for a city stroll or a coffee date in a classic Parisian brasserie. Naturally, they drew inspiration from and were styled in the latest H&M collection.